Outdated Platform Lacking Modern Technologies And Marketer Tools
ExhibitTrader specializes in creating custom trade show booths and immersive exhibit experiences that bring brands to life on the show floor. From bold booth designs and impactful graphics to complete turnkey exhibit services, ExhibitTrader delivers solutions that stand out, engage audiences, and drive results.
As a leading online provider of trade show solutions, ExhibitTrader’s success depends on a dynamic and seamless digital experience. However, their existing platform was built on outdated technology, creating a significant barrier to growth.
ExhibitTrader’s legacy platform lacked the modern tools needed to handle increasing website traffic or manage a growing inventory of exhibits and services. The old system made managing website content, inventory listings, and blog posts a cumbersome and inefficient process.
More importantly, the platform lacked an integrated marketing system, making it hard to engage meaningfully with website visitors or nurture leads effectively. ExhibitTrader needed a complete technological overhaul to create a more modern, engaging user experience.
Engineering an Integrated Platform for E-Commerce and Marketing
ExhibitTrader needed a strategic engineering partner to design and build a new digital ecosystem from the ground up. KMS Technology was selected to lead this transformation, leveraging our expertise in modern web development, Salesforce, and automation to create a cohesive and powerful platform.
1. Modern Web Architecture
KMS engineered a new, mobile-responsive website using a leading front-end JavaScript framework layered over a Ruby on Rails backend, and securely hosted it on Heroku.
One of the key challenges was building a platform robust enough to handle substantial spikes in website traffic and growing inventory size. We tackled outdated, monolithic code, reorganizing the site structure to ensure fast load times, flexible content displays, and a seamless browsing experience regardless of user device.
The modernization empowered ExhibitTrader to scale quickly, minimize site downtime, and deliver a top-tier user experience.
2. Seamless Salesforce Integration
The previous platform suffered from fragmented workflows and a lack of real-time insights. We tightly integrated Salesforce with the new website, synchronizing inventory listings and all customer-facing activities directly into the CRM. To achieve this, the KMS team must overcome existing data silo issues and automate data flows between systems to eliminate manual entry errors.
For the sales team, the integration with Salesforce resulted in up-to-date inventory and customer insights, enabling faster response times, more strategic selling, and a 30% boost in sales productivity.
3. Marketing Automation
Before KMS, ExhibitTrader had no practical way to nurture leads or analyze user interactions across their digital properties. We integrated a powerful marketing automation platform with advanced tracking and segmentation capabilities, tailored specifically to ExhibitTrader’s workflows. The automation platform enabled ExhibitTrader to design marketing journeys based on website activity, personalize messaging, and send timely follow-ups that kept leads warm and engaged.
We also implemented Contentful, a best-in-class headless CMS, to separate content from code, granting the marketing team full autonomy to update site pages, post blogs, and launch campaigns without developer intervention. This was critical for boosting marketing effectiveness and improving the velocity of content delivery across channels.
Enhancing Sales and Marketing Performance with a Strong Platform
KMS empowered ExhibitTrader to achieve measurable growth by deploying a modern, scalable platform, complete with advanced Salesforce and marketing capabilities. The new platform drove a 30% increase in exhibit sales productivity by arming the team with better tools and data. Marketing effectiveness increased by 20% as the team launched more targeted campaigns, contributing to a 30% increase in website traffic.
“Our website and back office systems were incredibly outdated before KMS came along. Thanks to their dedicated team, we can engage with our website visitors more effectively and stay connected with them long after they leave our website.”
By delivering the strategic Salesforce expertise MRRA needed, KMS helped them unify operations, deepen member relationships, and build a scalable platform to ‘Advance the Sport’ for years to come.