Thinking Beyond Cost-Cutting: 5 Trends Driving Adoption of Offshore Product Development

Nothing in the offshore product development space stays the same for too long. Change is the only constant. After spending 20 years in the industry, we’ve seen the prevailing attitude towards using offshore product development (OPD) boil down to one limited aspect: that it is all about cutting costs.

The early adopters of offshore product development typically wanted to cut their current costs, accelerate time-to-market, or embark on new projects by leveraging the low prices of offshore suppliers. Indeed, most organizations today still focus on tactical IT outsourcing to achieve short-term, cost-focused objectives.

However, over the past five years we have noticed that an increasing number of organizations have embraced a long-term strategic approach to offshore product development.